Drawing on his own creative experience as the former dean of Disney University and as in-demand corporate adviser and speaker, Mike Vance uses a nine-dot matrix to plot the nine necessary points of a creative culture: people, place, product, involving, informing, inspiring, caring, cooperation, and creativity. Vance and co-author Diane Deacon show you how to connect these components and make them part of your company's culture. Together they tell you how to turn your own ways of thinking upside down...so you can turn your organization right side up.